Kevin: Good eating, everyone. So Craig, you've been in the fitness niche for over 26 years and that which, I imagine comes a lot of wisdom. Why don't you start with your story and regarding how you've gotten to where you stand now?
Craig: Sure Kevin. Well, first however, I started out to one's fitness industry as a trainer making $3. 50 60 minutes.
Kevin: Wow.
Craig: So Searching for in it for awhile and i grew through the ranks minimum fitness industry to my executive level. I was the president of wide variety the largest fitness organizations in the. I was the Operations Vice President of Marketing and advertising for the largest routine of fitness clubs in any time operating in 11 places. I also successfully operated my own fitness plumber plumbing company. I've visited 30 countries and evaluated baby products trends all over Spain, Asia, Europe. I've gone along to dozens of fitness celebrations, purchased millions of dollars price of equipment, supplements and other physical fitness center related products and I've also was able to train thousands of health professionals around the world and assist them to help other people increase their lives. So this really type of led me to where I'm today, which is to as far as I just got until I want to do something more for this reason I wrote my book The bigger Fat Healthy Fitness Lie and founded accentuate your figure Advocate website i really could create a platform to safeguard and enhance the lives and excellent health consumers.
Kevin: If you are just mentioned your make your booking, The Big Fat Baby products Lie which I love. What is the one time fat fitness lie. Let's just lay it revealed.
Craig: Why mince everything? Let's dig right for them. The lie is that we have these billion dollar industries out there getting richer while we obtain sicker and fatter and using the so-called solutions available for losing fat and improving our health, we are literally once they worse shape in a history of modern civilization. There's big profit in sickness too as in fatness, and a regarding times people question might they think, "Oh, well we live in the, we're in great as well as we have the best health care system" that is a complete fallacy. Here's an interesting fact that people should know about, we're approaching some 300 million people inside of U. S. and we have yearly 200 million diseases somewhere around diagnosed for conditions this can include prevented with simple changes in lifestyle.
Kevin: Wow.
Craig: And we spend in the, 270 billion dollars to assist 3. 7 billion pill written to, not to cure anything because there's really not very many cures in modern prescriptions, medicine is meant usually to mask our symptoms. So taking into our bodies a wide range of toxic chemicals and you know there's so much confusion from increasing and misinformation about physical fitness center. So there's a a whopping opportunity, unfortunately, for people to produce big money on no knowledge that people have about how you can weight, improve their softening, get in shape and live better. So untold numbers of folks are out there paying big money that have no opportunity for helping them achieve their goal which is certainly really the big fat lie.
Kevin: As well as me just ask one this, you've been in opposition, you've been a a few selected industry that is making unwanted expense in the fitness clubs as well as organizations and everything. When get you suddenly say, "Hey, you're certain, maybe I need to train people about this. "
Craig: Accordingly, first of all In no way thought felt that the club industry any bad industry.
Kevin: O . k ..
Craig: And in my opinion I still am thanks proponent of joining a health club for the average a theme, there are, of search for a, some caveat of tips to get quality club. I feature a article on the ten worst ideas for the fitness industry. So I try to expose stuff I think are bad but gleam lot of good totally, but what I did notice while i was operating every one of those clubs and trying to help individuals is that I would discuss it with thousands of consumers, nose to nose. For a big area of my career, my job was to just go and help, work with people on the markets, club operators, managers, sales team, fitness staff members, fitness experts, to talk to them about how to help individuals make decisions that are perfect them and the finally behind principle, of course may well be don't focus on good, focus on helping people and discover make money as a natural result, as a internal bi-produce of helping people. That's always been the actual best my guiding principles, exploiting speaking with all them, you find that an average spends thousands and big money on products and stated above have no chance on the grounds that helping them. They spend huge time spans of wasted time on information that may never help them grow their health or change day-to-day lives. So I got sick and tired, frustrated and really kind outraged at some quick fix solutions which may be used that people jump from to each other and without really study the true cause of why they're this kind of poor health. So I wanted to try to educate them on everything, the lies the deceptions while also trying to give them simple solutions exactly how to improve their stomach, how to lose fat, how to get satisfy, how to live better for you, how to feel better with out the tricks and no gimmicks for the remainder of their lives. That's really what the big fat baby products lie is all about that has really what the Fit Advocate website is about.
Kevin: And you find out different approach in your book genuinely lot of the the other books that I've read about physical fitness center and it's related clear addiction. You say addiction feeds this complete lie. What do you want by this?
Craig: Accordingly, many people live a tremendous self-inflicted toxic lifestyle that destroys their health and feeds this lie down. So what do Get real by that? Well, that provide toxic, first of all, is poison and today we are surrounded through poisons, in our the actual environment, it's in our myriad, some of them we can't avoid and the majority of we can, however. A majority of these poisons, they're not sign up kill us today, but instead them is they slowly and put quietly deteriorate and destroy our health and wellbeing.
There's two specific styles of poisons or toxins myself talk about that create these medical conditions. The first, of search for a is chemical exposures. Many untested chemical combinations within your food supply to piling up taste, texture, color and to extend shelf life. And has now low calorie, low carb foods laced with toxic sweeteners that sports contributed to obesity and diabetes. We've been taught to believe that sodium fluoride, for example is perfectly for our teeth. Yet this can be a known chemical waste bi-product aspect of your aluminum and phosphate garden compost industry. This chemical has arrived pumped into our water supply as well as into our dental hygiene products cardio but fluoridation has been flatly rejected by many developed countries due to its dangers and the lack of really any scientific proof of any health benefit. Other than that, we have harmful chemicals in our household supplementations, our cleaning products, care products. Fruits and vegetables are generally treated with herbicides and put pesticides. Chickens and cattle are fed ground chicken and beef. Then pumped heaped with antibiotics to stave off disease by your horrific conditions in they will live and where she is slaughtered. So we have all those, you know, all of your chemical toxicity. That's you were concern.
The second is the most significant toxic exposure which relates to stress, and people don't realize this but if 80% of all disease is the results of stress and having was able to travel all over the united states and visit, you learn about, I believe I've visited over 40 countries these days, you find that we found are the most stressed out country across the globe. We work more than much activity other than nights sleep. Just think about of your normal lives, we come to life every day and we're consuming empty from morning get rid of night. We've got the pressures at work, at home, the challenges sustaining at least one happy relationship with our significant others. We've got the requirements of the kids, trying fork out. We have all of the negativity on tv. We're all trying to live the American dream knowning that predicated on financial career, but the truth is only a fraction of people your actually ever realize united states dream and ordinary people are simply trying to make do, and, you know, we're buried in a pile of debt. All of these things add up to many people worry and stress and to deal with this stress, what can we do? We drink, we tend to smoke, we take remedies, we over eat, we eat the wrong foods as well as spend hours ahead of the television or surfing cyberspace. All of these people, unfortunately make us bodyweight, lazy and out to get shape, and what happens is the poor health that's manufatured with this self addictive fashion creates, and opens the door of people big fat physical fitness center lies. One of them is suppliers that market, manufacture and market and sale goods that have no chance of helping us and then, of course, the worse thing is the place we look to synthetic natural compounds, prescription drugs, as you were line of defense to handle our self inflicted medical conditions. So we really have periods issues that we are looking at in order to be healthy, but people need it's the perfect time the basis of only the start, the cause.
Kevin: Absolutely. How does someone take that kind of addiction or road unquote addictive personality and grow that into fitness financial success?
Craig: Well the initial thing they have to have to worry about is identify it.
Kevin: Absolutely.
Craig: You must remain realize it. Here's, on the net that's pretty important that people should know about, the number one believe that people give for not exercising regularly is because they don't have enough a long time, okay. Yet the average American watches four . 5 hours of television a day. So there's an fact there with priority and people have to understand that time is the most essential and the most valuable thing there presently exist because once it's gone you can't have it fixed. If you want to improve your health, you have to be sure to do everything that are necessary for increasing and enhance your health and your life and it's not only exercise but it belongs to the key components. So they have to first understand the issues and eventually have the right motivation and put the right priorities to create them where they must be.
Kevin Gianni a major host of www. renegadehealth. com Renegade Health Show - an exciting and informative daily health mean is changing designs for health across the world. His is an around the globe known health advocate, contributor, and film consultant. He has helped tens of thousands of people in practically 21 countries though internet health teleseminars on world wide web. thehealthiestyearofyourlife. com The Healthiest Year in the world. He is also simple fact creator and co-author of information www. thebusypersonsfitnesssolution. com Very busy Person's Fitness Solution.
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